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Cell Phone Users Still Appreciate the Simple Things

2:56 am on October 29, 2005 | Category: Mobile Devices, Telecom Services

According to a recent study, most cell phone users believe that a deviceâ€™s design and user-friendliness is more important than what advanced features it includes.

“As cell phones increasingly offer enhanced features â€¦ the operation and physical design of phones has become more important to wireless customers,” said JD Power and Associates about its latest Wireless Mobile Phone Evaluation Study.

24% of survey respondents said that physical design was the most important element of a good mobile phone, while 22% said the same of ease-of-operation. These numbers are up from 19% and 15%, respectively, in a similar study in 2003.

20% of people referred to advanced features as the most important element. Durability (19%) and battery function (15%) brought up the rear.

This tells us that although the results are still fairly balanced, and all five elements are undoubtedly essential, users are beginning to lean more and more towards basic design and operation as what they would like to see improved.

This proves that in this advanced age of sophisticated features, manufacturers still need to put the bulk of their time and attention into the basic science of making attractive and usable mobile phones.

Links: Cell Phones, Mobile Phones, Wireless, Technology, Gadgets, Features, Research, Survey.

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