Telecommunications Industry News
LG and Sanyo know how to Satisfy Customers
1:17 am on October 31, 2005 | Category: Business, Telecom ServicesThe recent Wireless Mobile Phone Evaluation Study conducted by SD Power and Associates has ranked LG and Sanyo as the top two cell phone manufacturers in terms of customer satisfaction.
LG scored exceptionally well in physical design and battery functionality, while Sanyo was strongest in durability, features, and basic operation. Overall, the scores received by the two companies were an exact tie.
According to market analyst, Rob Enderle, “both (manufacturers) provide phones that are relatively inexpensive and provide a feature set that encompasses what people want to do and is easy to discover and use.”
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Published by TeleClick Enterprises
Edited by Jeremy Maddock

[...] This result is similar to that of previous studies, and further proves LG’s reputation as a quality handset maker. The company succeeded in satisfying 80% of US customers, and 86% of customers in Europe. [...]
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