Cingular Launches Kid-Friendly Cell Phone

1:28 am on November 18, 2005 | Category: Mobile Devices

mobile2.jpg

Cingular Wireless has just officially released the new Firefly mobile phone, making them the first major carrier in the North America to offer a phone specially for children under 12.

Chicago-based Firefly Mobile Inc. designed the device, which allows parents to enter a list of approved numbers, and restrict calls to and from numbers that aren’t on the list.

The new Firefly is sure to have a ready-made market, with cell phones topping the Christmas wish lists of children across America. The trick in advertising it of course, is to appeal to parents, letting them know that there is a safe and efficient kid-friendly alternative to fully fledged cell phones. To achieve this, Cingular has taken out ads in a variety of major publications, including Parenting Magazine, Good Housekeeping, and People.

Cingular’s marketing director, David Garver, is optimistic about the new phone’s success but claims that his company is taking a “relatively subtle approach, primarily because this is an untapped segment so we’re not sure about the impact of the product.”

The Firefly is now available in Cingular Wireless stores across most of the US, with the exception of the west coast, where it will be released in January.

Links: , , , , .

Related Articles:

    None Found

    No Comments yet »

    RSS feed for comments on this post. TrackBack URI

    Leave a comment

    XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


    Published by TeleClick Enterprises
    Edited by Jeremy Maddock