AOL to Create Nationwide Broadband Network

6:10 am on January 31, 2006 | Category: Web Services

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Despite its focus on expanding beyond its core ISP services, AOL has resolved to expand its broadband internet service network.

This will be done via partnerships with BellSouth, Time Warner, Verizon, and other DSL suppliers, making the $30/month AOL-branded broadband service available coast-to-coast, in most major US markets.

“With the new AOL broadband network, we’re leveraging the strength of our service and our customer relationships to make the most of the shifting broadband marketplace,” said Jonathan F. Miller, the CEO and chairman of AOL.

The company is hoping that this latest series of agreements and expansions will help solve the problem of not offering a true high-speed service to its many millions of customers. After all, exclusively offering overpriced dialup service can only send AOL’s total number of users in one direction.

“AOL has tried many things over the years to solve this problem and none of them have worked,” said independent telecom analyst, Jeff Kagan. “This [plan] sounds good. It’s a branding solution that helps AOL remain important to the customer. AOL has to prove it works, but it could be what AOL is looking for.”

AOL’s next challenge will be to lure subscribers for the new service, which they plan to do with a wide-scale nationwide advertising campaign in television, radio, and print media. Existing AOL members will also be targeted, and informed about the benefits of upgrading.

“We’re starting to let AOL members know about this opportunity now to strongly encourage them to improve their online experience with a better, faster Internet connection,” said company executive Joe Redling.

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    1. i hope it will be a good bit better than aol9 as it is now
      im paying for platinum and getting dial up because of the old aol closing in a while
      i have tried and tried to install the downloaded drivers for the dsl modem but it wont do anything
      al i get is a great big warning telling me to download it again and reinstall it
      i have done this some twelve times tonight and still it comes back to haunt me please let me know where i can get the latest update from
      thank you

      Comment by steve brown — April 19, 2006 #

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