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Time Warner Executive Predicts 95% VoIP Penetration in 2010

6:00 am on January 30, 2006 | Category: Business, VoIP

Time Warner Telecomâ€™s VP of Business Development and Strategy, Michael Rouleau, has made news recently by stating that 95% of businesses will be using VoIP by the end of the decade.

He believes that most businesses switch to VoIP for the primary reason that they want to â€œsave a buck,â€ but that a lot of customers are dragging their heels, due to concerns about service quality. This is fueled by the fact that a few VoIP â€œhorror storiesâ€ make the rounds a lot faster than stories about the thousands of businesses that are using VoIP with perfect success.

In the end, Rouleau thinks that the long-term success of VoIP will depend on providersâ€™ ability to demonstrate a positive experience for end users. If they can do this effectively, he says that the penetration rate of VoIP will soar, potentially reaching 95% by 2010.

While these figures are certainly on the overly optimistic side, Rouleauâ€™s overall point is definitely valid. Providers being able to prove that thereâ€™s nothing scary or inferior about VoIP will convince more businesses to jump on the bandwagon, which will in turn trigger more interest.

As for whether weâ€™ll be seeing 90%+ penetration rates four years from now, thatâ€™s a tad unrealistic. But as VoIPâ€™s reputation and marketability increase, these kinds of predictions seem a little less crazy all the time.

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