Telecommunications Industry News
Symbian Confident about New Pricing Structure5:50 am on February 17, 2006 | Category: Business, Mobile Devices
Mobile software maker, Symbian, admits that its newly announced pricing structure will reduce profits in the coming years, but pay off richly in the long run.
“Over the long term our gross profit goes up. That’s over a five-year period,” said Symbianâ€™s Chief Financial Officer, Thomas Chambers, at the 3GSM cell phone trade show in Barcelona yesterday.
Executives at the company, which is jointly owned by several of the worldâ€™s top handset makers, are convinced that drastically reducing licensing fees will widen the market for its software, and help them better compete with other operating systems like Microsoft Windows Mobile.
Under the new pricing structure, it will be possible for cheaper cell phones, priced as low as $125 to run Symbian software. This could potential open the door to many new markets, including developing countries like India and China, where lower cost cell phones are exploding in popularity.
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Published by TeleClick Enterprises
Edited by Jeremy Maddock