Disney Plans Mobile and IPTV Expansion in Indian Market

3:05 pm on March 29, 2006 | Category: Mobile Devices, Telecom Services

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Fifteen months after bringing its television cartoon channels to the Indian market, The Walt Disney Company is looking to expand its offerings to mobile phones and IPTV.

“Worldwide, we are available on the mobile, broadband and IPTV platforms,” said Disney India’s head of new media initiatives, T.N. Prabhu. “It is a logical extension for us.”

In the near future, Disney plans to launch ringtones, wallpapers, graphics, and games for Indian mobile phone users. This will help the company boost its brand in the short term, while IPTV is a longer-term project to provide both gaming and educational content.

“IPTV is something we will have to look at when it launches in the country. But mobile content is something that we will exploit since we have a pool of in-house characters. This will only help us reinforce the characters,” Prabhu explained about the company’s plans.

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    1. Pretty good little article…IPTV is slowly getting here. Most people have no idea how much IPTV is going to change television.

      Comment by Dan — March 29, 2006 #

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