MapQuest Introduces Mobile Navigation Service for Drivers

6:00 am on April 4, 2006 | Category: Mobile Devices, Telecom Services

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Internet mapping provider, MapQuest has unveiled a new mobile navigation service that offers voice, text, and graphical directions to cell phone users.

The new service will be marketed as a cheaper alternative to the navigation systems built into cars, and will serve to expand the popularity of MapQuest’s internet mapping service, used by about 40 million users every month.

“A big part of our future is mobile … We have users of mapquest.com that already trust us. This is just a better way for us to guide our users to their destinations,” said MapQuest’s general manager of wireless, Alan Beiagi.

In order to make this happen, the AOL-owned company will need to forge partnerships with wireless providers, and compete with rivals like Google and InfoSpace. Verizon is reportedly being considered as a potential partner, as is Sprint Nextel, which recently signed a non-exclusive contract to offer a similar service with InfoSpace.

Once one or more carriers have signed on to provide the new service, it will be offered to customers on a subscription basis, likely costing about $4 per month.

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    Published by TeleClick Enterprises
    Edited by Jeremy Maddock