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RIM to Stay Focused on Wireless Email Market

7:00 am on April 14, 2006 | Category: Business, Mobile Devices

Research In Motion plans to keep focused on its core wireless email market, despite slower growth rates and increasing challenges from competitors.

Although a few extra features like cameras and audio players will likely be added to the BlackBerry device in the future, the company will dedicate most of its efforts to staying on top of the secure wireless email industry, says RIM co-CEO, Mike Lazaridis.

To achieve this goal, however, RIM will probably need to look far beyond its core business market, and appeal more to consumers with future BlackBerry models. Many analysts believe that appealing to the broader market will be difficult for a company so focused on business users, and that such a shift could ultimately lead to lower profits.

But Lazaridis believes that the company is still miles ahead of its competitors, which include Nokia, Motorola, and Microsoft.

“We’re not trying to look like them, they’re trying to look like us,” he said, dismissing the competition, and showing off a very complementary magazine article about RIM’s latest and sleekest model.

Although its hard to disagree that RIM is still the king of wireless email, everyone knows that a lot can change quite quickly in the world of communication technology.

Most analysts believe that RIM will maintain its industry dominance for at least the next two years, but beyond that, the crystal ball gets murky, and any one of a number of scenarios could play out.

One thingâ€™s for sure though, the BlackBerry makerâ€™s days of running a competition-free market are over for good. RIM will need to continually out-innovate a number of very large competitors if it hopes to hold on to its dominance in the long term.

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