Wireless Industry Watches Apple for Signs of New iTunes Cell Phone

6:40 am on April 28, 2006 | Category: Business, Cell Phones, Mobile Devices, Multimedia

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Wireless industry analysts are paying close attention to Apple Computer, waiting to see if the hardware giant will extend its popular iTunes digital music brand into the mobile phone industry.

It is looking more and more likely that Apple will end up manufacturing its own in-house cell phone, and taking up the role of an MVNO, or reseller of wireless service. The company probably wants a shot at managing the production and marketing process itself, after the last attempt at creating an iTunes cell phone, in partnership with Motorola and Cingular, turned out to be less than successful.

If Apple does indeed decide to throw its attentions into the mobile music industry, it will likely increase the adoption of converged entertainment and communication devices, which is expected to grow steadily for the next several years.

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    Edited by Jeremy Maddock