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European Teens Quick to Replace Old Mobile Phones

12:45 am on May 15, 2006 | Category: Business, Cell Phones, Mobile Devices, Wireless

A recent study by research firm, Telephia, suggests that teenagers generally buy new mobile phones more quickly than any other demographic.

15 to 17 year olds in Europe replace their phones with a newer model an average of once every 20.3 months, compared to once every 25.1 months for the general population. This confirms that younger users are the most concerned with having the latest and most advanced wireless equipment.

“Young mobile users are naturally more apt to adopt advanced data services,” said Telephiaâ€™s director of new products and services, Bernard Brenner. “Teens and young adults are more than twice as likely as older users to use advanced services and applications such as MP3 and video downloads. This creates the need for more frequent replacement just to stay technologically current.”

The study also found that users in Spain and Italy are quickest to replace their handsets, with an average use time of 23 months across all age demographics. Users in the UK and Sweden replace their phones an average of once every 24 and 25 months, respectively, while French and German wait an average of 26.5 months before buying a new handset.

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