Search Engines Hope to Capture Interest of Cell Phone Users

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Search Engines Hope to Capture Interest of Cell Phone Users

7:40 am on May 14, 2006 | Category: Web Services, Mobile Devices, Cell Phones

Internet search giants, Google, MSN, and Yahoo, are beginning to focus more of their efforts on capturing the attention of mobile phone users.

These companies are doing their best to forge partnerships with cell phone carriers, to make their mobile search offerings easily accessible on popular handsets. As internet-ready handsets become cheaper and more advanced, demand for them is expected to increase considerably.

That’s why staking out space on the so called “third screen” is integral to the business models of so many internet search, advertising, and content providers. Getting a piece of the mobile advertising pie will allow the big internet players to further integrate their services with the everyday lives of users.