Vonage Drops 13% on First Day of Trading

5:38 pm on May 24, 2006 | Category: Business, VoIP

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Broadband phone VoIP provider, Vonage Holdings Corp., has dropped like a rock on the New York Stock Exchang, in its first day as a publicly traded company.

Shares sold at $17 yesterday, during an Initial Public Offering, but slid $2.15, or 13%, today to close at $14.85. Most analysts are chalking the loss up to the company’s high marketing costs, and an uncertain future in the volatile and highly competitive VoIP market.

Vonage admitted in its own prospectus that buying the stock is a gamble, and that profitability may never be reached if high marketing costs can’t be offset. This has led many industry watchers to believe that the $17 IPO cost was grossly over inflated for such a risky investment.

“It’s very hard to see what their competitive advantage is,” said Pali Research analyst, Richard Greenfield. “We basically believed, pre-IPO, that the price should be $10 or less.”

“It’s a wildly unprofitable company still selling at a very high valuation,” commented Tom Taulli of Newport Coast, California, an IPO analyst and author of “Investing in IPOs.”

For the moment, it appears that Vonage has a long way to go if it hopes to capture the long-term trust of investors. “VG” certainly isn’t a wise choice for the risk-averse trader, but those willing to take a big gamble for the possibility of huge future gains may still show interest if the company can prove itself worthy with future financial numbers.

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    Published by TeleClick Enterprises
    Edited by Jeremy Maddock