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iSuppli Has High Expectations for IPTV

8:00 am on August 5, 2006 | Category: Business, Telecom Services, Television

Market research firm, iSuppli Corp., has released a new report with some very optimistic predictions about the future of IPTV.

iSuppli says that the total number of IPTV subscribers will grow at an annual compound rate of 92.1% over the next four years, to reach 63.1 million in 2010.

“The fight to capture the expanding base of IPTV subscribers will put telecom operators on a collision course with existing pay-TV market competitors and with a new class of broadband video portals as they roll-out progressively more sophisticated offerings,” commented iSuppliâ€™s vice president of multimedia content and services, Mark Kirstein, in a statement.

Overall IPTV revenue will hit $27 billion 2010, the report predicts, with the bulk of that money coming from regular television services. 14%, however, is expected to come from value-added media services and advertising.

The IPTV market will evolve in three phases, iSuppli predicts, beginning with basic service deployment, which will be followed by a number of value-added interactive services, and ultimately, significant enhancements to interactivity and home media integration.

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