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Microsoft to Kill the BlackBerry? IDC Predicts RIM’s Decline7:35 am on October 2, 2006 | Category: Business, Cell Phones, Email, Mobile Devices, PDAs
The popular BlackBerry wireless email device wonâ€™t be able to fend off competitors in the long term; according to a new report from IDC, where analysts predict that alternative push email solutions from Microsoft and Nokia will ultimately dominate.
“The timing is right for a more powerful attack against BlackBerry as competitive forces converge,” says IDC mobile markets analyst, Sean Ryan. “Nokia is offering an end-to-end solution of its own, while Motorola and Palm, among others, are leveraging Microsoft’s Windows Mobile 5.0 and Microsoft Exchange.”
Research in Motion, which has dominated the wireless email market for the past eight years, and currently has 5.5 million BlackBerry subscribers worldwide, could easily be backed into a corner by the almighty Microsoft, and its deals with hardware manufacturers.
RIMâ€™s co-CEO, however, says that competition hasnâ€™t yet put a dent in the companyâ€™s customer base, a forthcoming multimedia BlackBerry is expected to extend the deviceâ€™s reach into new markets. Ultimately, sales of this new device, along with RIMâ€™s ability to conquer developing markets will likely determine the companyâ€™s ability to keep the top spot.
Will this be a challenge? Absolutely, but RIM has a known knack for innovation, so I wouldnâ€™t count the BlackBerry out just yet.
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Published by TeleClick Enterprises
Edited by Jeremy Maddock