Microsoft Windows Live Search Comes to Sprint Nextel Cell Phones

7:35 am on November 18, 2006 | Category: Cell Phones, Software, Web Services

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Microsoft Corp. has finally made some progress in the mobile search market, through a deal with U.S. wireless carrier, Sprint Nextel Corp.

Since this Thursday, each Sprint customer with a web-enabled cell phone is able to search the net wirelessly, using an integrated Windows Live toolbar from their handset’s menu page.

The mobile edition of Windows Live Search is able to lookup news, sports scores, Sprint ringtones, and local information, such as nearby movie theaters and restaurants. Microsoft and Sprint have agreed to share revenue from the sponsored links placed alongside search results, and are planning to work together on the development of new mobile search services.

“The search box has fundamentally changed the way people interact with the Internet, but we have only just begun to scratch the surface for what search and live Internet services can do in the mobile space,” commented Microsoft’s senior vice president, Steve Berkowitz, in a statement about the Sprint deal.

Mobile search is “probably one of the largest opportunities in wireless data services today,” agreed Sprint Nextel’s general manager of mobile advertising, John Styers.

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    Published by TeleClick Enterprises
    Edited by Jeremy Maddock