ReviewMe: Connecting Tech Companies with Online Media

4:09 am on November 13, 2006 | Category: Business, Editorials, Web Services

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For several years now, weblogs have captured the attention of internet users from all walks of life, making bloggers into “power brokers” of the technology industry.

The blogsphere’s status as a truly free medium, where ordinary people can express their thoughts on anything from business to politics to social trends, has caught the eye of many marketers. Public relations professionals are gradually learning that positive coverage on a single popular blog can ultimately lead to an invaluable storm of free publicity.

Although some marketers have had success creating this kind of buzz for themselves, others have found it difficult to get their feet in the door of the blogsphere, largely due to difficulty in finding willing bloggers with relevant and popular websites.

A new service by the name of ReviewMe, however, is seeking to eliminate that problem by bridging the gap between quality products and respected online writers. Companies seeking to promote a technology product, for example a trendy new cell phone, are able to obtain blogsphere publicity for a nominal fee, without all the unnecessary hassle.

Bloggers, meanwhile, are able to earn good money for their opinions in a way that was never before possible.

Perhaps the best thing about ReviewMe is that it doesn’t regulate the actual content written by bloggers, and pays for each and ever product review, without requiring any level of positive bias. This gives marketers the opportunity not only to obtain publicity, but also to receive constructive criticism and feedback from “maven” consumers in a relevant market.

Although ReviewMe’s commission on each review is quite steep (50% to be exact), there is little doubt in my mind that they’re providing a potentially indispensable service to marketers, while giving bloggers the chance to make a bit of cash, and preserving the integrity of the blogsphere.

The concept behind this undoubtedly has a lot of potential, and is definitely an important trend to watch in the world of marketing and public relations.

Note: This message is sponsored by ReviewMe, true to their own business model.

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    1. A question – have non profit organizations used blogspheres – if so, are you familiar with a site to which I could refer? Thanks

      Comment by Michelle Bavington — February 12, 2008 #

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    Published by TeleClick Enterprises
    Edited by Jeremy Maddock