Music Phones Popular, but Wireless Downloads Fail to Take Off

6:30 am on January 14, 2007 | Category: Cell Phones, Mobile Devices, Multimedia, Wireless

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The total number of U.S. mobile subscribers who possess music-enabled cell phones has grown to 23.5 million, and has grown 400% in the past year, according to a research study by Telephia.

Musical cell phones now account for 20% of all handset purchases in America, and although many of these customers load music onto their phones via a PC, only around 8.5% have taken advantage of over-the-air wireless music downloads.

“It is still early days in the market for (over-the-air) music purchasing, and carriers are experimenting with pricing models and working to improve the user experience,” commented Telephia researcher manager, Kevin Burden. “Clearly, the ability to facilitate impulse music purchasing will allow the wireless music stores to capture some portion of the larger digital music market – the only question is how big a piece they will get.”

The recently unveiled Apple iPhone is expected to be one of the main players in this growing market over the coming months and years.

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    Published by TeleClick Enterprises
    Edited by Jeremy Maddock