AT&T Selects Qualcomm’s MediaFLO Technology for Mobile TV Service

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AT&T Selects Qualcomm’s MediaFLO Technology for Mobile TV Service

7:00 am on February 13, 2007 | Category: Wireless Technology, Telecom Services, Television, Wireless

AT&T Inc.’s Cingular Wireless will use Qualcomm’s MediaFLO mobile video standard when it launches its first live television service for cell phones later this year.

Qualcomm, which is a leading supplier of CDMA cell phone chips, has been working on the MediaFLO standard for several years now, and managed to secure a partnership with another major U.S. carrier, Verizon Wireless, in late 2005. Wireless tower owner, Crown Castle International Corp., is building a rival television network based on the DVB-H standard, but has yet to sign up any major carriers as partners.

Technologies like DVB-H and MediaFLO are designed to provide multimedia services to cell phone users over a separate network, allowing wireless operators to provide mobile television coverage without overloading their existing wireless data frequencies.