Telecommunications Industry News
Most Customers Unwilling to Pay $500 for Apple iPhone6:30 am on March 8, 2007 | Category: Cell Phones, Mobile Devices, Multimedia
Mobile phone users are enthused about the Apple iPhone, but most aren’t willing to pay the price Apple is asking, according to a recently released survey.
Online market researcher, Compete, surveyed 379 U.S. citizens most of whom had heard of the iPhone and shopped for one or more iPod in the past couple of years. 26% of respondents said that they’re likely to buy the iPhone at some point but only 1% expressed willingness to pay US$500 for the device. The largest segment of prospective iPhone customers (42%) said they’d pay a maximum of $200 to $299.
Although the iPhone will launch with a price tag of around $500, and generate a significant profit margin from early adopters, it will quickly drop in price by $100 to $200, according to Compete analyst, Andy Neff.
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Published by TeleClick Enterprises
Edited by Jeremy Maddock