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Apple iPhone Generates Massive Buzz, Weeks Before Launch

6:45 am on April 30, 2007 | Category: Business, Cell Phones, Editorials, Mobile Devices

The Apple iPhone isn’t set to hit the market for another several weeks, and will come with a very high price tag when it does arrive, but the buzz created by this much-anticipated product is truly second to none.

A recent survey by Harris Interactive discovered that 47% of Americans were already aware of the iPhone’s existence, and that 17% are interested in buying it.

Of those potential buyers, 9% said they would consider purchasing the iPhone immediately upon its June launch, while a further 8% said they would buy it before their existing wireless contract expired. 17% would consider the iPhone after the expiry of their current contract, while 25% would only buy it if it was offered by their existing carrier, and the largest percentage — 40% — said they planned to wait for a reduction in the $500 retail price.

The iPhone’s wide appeal among consumers, of course, begs the question of just how it became such big news. 37% of the Harris poll’s respondents said that the phone’s massive storage capacity (as high as 8Gbps) was its hottest feature, suggesting that many consumers will use the iPhone primarily as a music device. A further 36% said that quad-band capabilities, allowing for use in countries around the world, was the iPhone’s main draw.

I would argue that it is primarily the iPhone’s brand name, however, and association with the popular iPod music player, that has made it such a hit with the American public, even before its launch. Apple has created a unique interface for the new phone, which could easily revolutionize the convergence of portable entertainment and communication.

“Apple’s new iPhone has shaken the industry to its core,” said Joseph Porus, the vice president of Harris Interactive’s Technology Practice. “Look for strong sales and a new cult to develop around iPhone. Also expect increased orders for midnight oil as competitors scramble to play catch-up.”

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You can look for these to be a common accessory on the Microsoft campus. Bill Gates would have invented this device if he could have figured out how to put 127 keys in such a small space.

Comment by osisbs — April 30, 2007 #

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