Cell Phone Carriers Focus on Premium Content Services

6:00 am on April 13, 2007 | Category: Telecom Services, Wireless

Faced with declining Average Revenue Per User (APRU) in the increasingly saturated mobile voice sector, wireless carriers are hoping to boost overall sales by offering premium multimedia content to 3G cellular subscribers.

Market research firm, iSuppli, surveyed 13 leading wireless carriers, representing over a billion cell phone users around the world, and determined that voice ARPU had fallen by an average of 5% in 2006. This trend is expected to continue through this year and beyond, prompting carriers to focus more of their marketing efforts on advanced mobile data services like music, video, and gaming.

“As more wireless communications providers embrace the premium mobile-content opportunity, they are being transformed from pure communications providers to become something more: content distributors,” explained iSuppli’s vice president of multimedia content and services, Mark Kirstein.

This shift in focus is driving a global surge in the premium mobile content sector, which generated revenues of $16.4 billion in 2006, up 22% from the year before.

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    1. i use http://www.create-ringtone.com to create and send FREE custom ringtones, wallpaper, mp3 and video files to cell phones around the world

      Comment by steve campbel — April 15, 2007 #

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