More Video-On-Demand Products on the Way, Say Cable Executives

6:45 am on May 13, 2007 | Category: Business, Television

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America’s top cable companies say they are “just scratching the surface” of Video-On-Demand, and promise to continue offering new ways for viewers to control their TV schedules.

“My sense is that (VOD) goes all the way,” said Comcast COO, Stephen Burke, at the recent NCTA Cable Show in Las Vegas. “Eventually not only will you have prime time television shows that you can go back and catch up with, but eventually on your TV set, you will get virtually everything or maybe everything on TV when you want it.”

Burke was participating in a panel called “Cable 2.0: Growing Cable’s Next Business Opportunity,” alongside Cablevision Systems COO, Tom Rutledege; and Time Warner CEO, Glen Britt.

“Video ON Demand is becoming more powerful and were not going to stop,” Burke concluded. “So far history has shown when you give people choice, they want more choice.”

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