» Consumers Luke Warm on Integrated Media AdvertisingTelecommunications Industry News

Telecom News Editorials Reports Glossary

Consumers Luke Warm on Integrated Media Advertising

7:00 am on August 19, 2007 | Category: Business, Web Services

Consumers have very mixed feelings about advertisements appearing in games and on social networking sites, according to a survey conducted this April by Interactive.

23% of respondents said that they don’t mind seeing ads in games, and 21% felt that the integration of brand names can make some games more realistic. A significant percentage of gamers (37%), however, said that they were â€œturned offâ€ buy the idea of such placements.

Only 27% of respondents had ever actually noticed advertising within a game.

As for online social networkers, 38% found ads on social websites to be annoying, while another 43% were okay with the ads principle, but felt that most sites showed too many of them.

These results suggest that integrated advertising is okay in moderation, but should be approached cautiously by companies in the new media sector.

Telecommunications Industry News