Online Gaming Remains Top Internet Application, Despite Video Growth

6:45 am on August 26, 2007 | Category: Web Services

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Gaming is apparently still America’s favourite internet application, even as online video and social networking sites experience a surge of growth.

A new study from Parks Associates indicates that 34% of adult U.S. internet users play online games on a weekly basis, compared to 29% who watch videos, and 19% who visit social networking sites.

Online video still has plenty of opportunity to surpass gaming, however, Parks researchers say, due to its current year-over-year growth rate of 123%. Internet gaming is growing an average of 79% annually, according to the study, while social networking is expanding at 46% per year.

But even it it surpasses gaming as the top internet application, video has a long way to go to translate its sudden growth into long-term revenue potential.

“Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions,” commented Parks Associates research analyst, James Kuai.

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