NTT DoCoMo Announces Flat-Rate Mobile Data Pricing

5:00 am on September 14, 2007 | Category: Internet, Telecom Services, Wireless

Japan’s top cell phone carrier, NTT DoCoMo Inc., announced yesterday that it would introduce a flat-rate pricing scheme for its wireless data services, in a bid to win new mobile internet subscribers amid stiff competition from rival carriers.

The new flat-rate plan is set to take effect on October 22, and will allow users to surf the web at speeds of up to 3.6-Mbps, at a maximum cost of ¥11,340 per month, including tax. NTT DoCoMo will also offer maximum pricing of ¥4,725 including tax, on its lower-bandwidth 64-Kbps mobile data network.

The wireless giant would not publicly speculate on what impact the new pricing scheme would have on future revenue.

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