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iPhone Prize Promotion was a “Mistake,” Says Molson

6:50 am on October 26, 2007 | Category: Business, Cell Phones, Corporate, Editorials, Mobile Devices

Canadian brewery, Molson, says that it made a “mistake” when it listed the much-anticipated Apple iPhone (not yet available in Canada) as a contest prize, as part of a Quebec-only beer promotion.

Molson Canada’s had said that the Apple iPhone would be launched in Canada by Rogers Wireless in January 2008. Furthermore, the company’s contest terms listed the iPhone’s retail value at $800 without a service agreement.

“The information published in our rules and regulations for our promotion turned to be mistaken,” said Molson Canada spokeswoman, Marie-Helene Lagace. “There seems to have been a misunderstanding with our agency.”

Willing as Molson is to correct this “misunderstanding,” however, it’s difficult to believe that the iPhone launch information was pulled out of thin air. Maybe Molson accidentally published details of an undisclosed Apple/Rogers contract a little sooner than the companies were willing to go public…

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