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O2 to Launch Residential Broadband Service on October 15

12:30 am on October 5, 2007 | Category: Business, Internet, Telecom Services, Wireless

British mobile phone carrier, O2, is planning to launch its own residential broadband service later this month, just in time to target the many users who signed up for “free” high-speed internet access from Orange and Carphone Warehouse last year, and whose contracts with those companies are about to expire.

O2, which is owned by Spain’s Telefonica, believes that many customers are dissatisfied with the customer service they have received with these free add-on services. O2′s service costs just Â£7.50 per month when bundled with a mobile phone subscription, and comes with free 24-hour technical support.

The carrier expects to sign up 1 million broadband customers by 2010, a fairly modest target considering that it is already Britain’s leading wireless carrier with 17.8 million existing subscribers.

O2′s UK Chief Executive, Matthew Key, said that there were no plans to move on the IPTV and digital telephony markets like some of its rivals have done, noting that a competitively-priced bundle of broadband and wireless services should be enough to prevent its customers from defecting to other carriers.

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