Google Baits Mobile Software Developers with $10-Million in Prizes

6:15 am on November 14, 2007 | Category: Cell Phones, Software, Web Services, Wireless

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Internet giant, Google Inc., has promised $10 million in prize money to software developers who create applications for its forthcoming mobile operating system, Android.

Cash prizes will range from $25,000 to $275,000, the Mountain View, California-based company said on Monday. They will be awarded to the programmers who design particularly innovative and outstanding Android software, as decided by a panel of judges.

Google is moving into the mobile software sector in hopes of extending its dominance of the online advertising market into the rapidly expanding wireless internet sector. Annual spending on mobile advertisements will jump to $11.4 billion in 2011, from just $2.17 million this year, according to Informa PLC, a London-based research firm.

Approximately 99% of Google’s annual revenue currently comes from the sale of advertising.

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    Edited by Jeremy Maddock