Google Confirms Intention to Bid in Wireless Airwaves Auction

6:55 am on December 1, 2007 | Category: Business, Cellular, Telecom Services, Wireless

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Internet search and advertising giant, Google Inc., officially announced yesterday that it would bid for wireless spectrum in the U.S. Federal Communications Commission’s next airwaves auction.

Google said this summer that it was considering bidding for wireless airwaves, which can be used to provide mobile phone and wireless broadband services, and has now confirmed its intention to bid, in time for the December 3 deadline.

“We believe it’s important to put our money where our principles are,” commented Google CEO and Chairman, Eric Schmidt, in a press release. “Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.”

If Google obtains a wireless license, it will be in a position to either launch its own mobile phone and internet offering, or partner with one or more other companies to challenge the dominance of AT&T, Verizon, and other telecom incumbents in the U.S. cell phone market.

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    1. May be the readers comments will help Google make a right decision for their mobile browser when it is finally released.

      IMO, Google needs to offer mobile phone users the ability to get instant information in one click. They need to simplify typing into the go window.

      To make their mobile application a hit, the consumer should be able to get that information in one click when I click on the logo, trademark, keyword or words, slogan, billboards, RFID tags, 1D, and 2D barcodes, direct or indirect, etc. If they offer the most, why go anywhere else. I want to be able to say the words into my mobile device and go to the site. Why type?

      Once these items are clicked or spoken into the mobile device, it becomes your mouse. Objects are turned on. Mobile Navigation is simplified. Information to bus schedules, price comparison, nearest location of a restaurant to your cell position, best route to avoid traffic, coupons from the brand, reviews, trailers for movies, etc. The possibilities are endless if the right giant offers it.

      http://www.neoreader.com

      Now, if they open up the service to avoid the carriers, the marketing possibilities, clicks, and revenue streams for them are endless. It is all about REVENUE right?

      But, what do I know. I am a consumer. That is what I would want. The mobile web where ever I go.

      Comment by Swampthing — December 1, 2007 #

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    Edited by Jeremy Maddock