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Satellite Takes Market Share from Cable in U.S. Pay-TV Market

6:30 am on December 16, 2007 | Category: Business, Telecom Services, Television

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Satellite television services and other subscription-based alternatives to cable TV continued to gain market share this year, pushing cable penetration to a 17-year low, according to a recent analysis of Nielsen data by the Television Bureau of Advertising.

Direct broadcast satellite TV is now used by approximately 27.6% of TV households in the U.S., up from 24% this time last year. Wired cable penetration, meanwhile, fell from 62.1% to 61.3%, the lowest it’s been since February 1990.

There are now 15 U.S. markets where satellite television has overtaken cable as the dominant TV subscription method, the study found. These markets include Albuquerque, New Mexico; Springfield, Missouri; and Shreveport, Louisiana.

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    Edited by Jeremy Maddock