Young Adults More Likely to Use DVRs, VOD, and Internet to Watch TV

6:30 am on December 15, 2007 | Category: Internet, Multimedia, Telecom Services, Television

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Young adults are almost three times as likely than older viewers to be technologically proactive in watching TV shows they missed according to a recent study by The Nielsen Company.

56% of 18- to 34-year-old TV viewers use modern technology such as DVR devices, internet video services, Video On Demand offerings, and MP3 players to follow their favourite television shows, compared with only 21% of viewers over the age of 55.

Most older users say that they will either do nothing or wait for reruns of TV shows they miss.

“Younger viewers have been faster than older generations to adopt new television options, but since technology adoption is increasing within all age groups, this study gives us a glimpse into a future when all viewers will take more initiative to catch up on shows they have missed,” commented Nielsen’s senior vice president of client research initiatives, Steve McGowan. “This will have tremendous implications on how networks schedule and distribute their programming.”

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    Edited by Jeremy Maddock