Mobile TV Meets with Increasing Demand, Say CNN and Ericsson

6:00 am on February 26, 2008 | Category: Business, Telecom Services, Television, Wireless, Multimedia

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Mobile television is set for a surge in popularity, with more users expressing interest than ever before, according to a recent study by Swedish telecom equipment vendor, Ericsson, and American news broadcaster, CNN.

34% of survey respondents ranked mobile television as the next-generation application they would most like to have on their phones, while 44% are poised to adopt mobile TV within the next two years.

Among existing mobile TV users, 24% reported tuning in every day, while another 52% said they use the service on at least a weekly basis. News was the most popular genre of mobile programming, watched by 77% of subscribers.

“The results of this research underscores CNN’s commitment to lead the rapidly changing trends that influence the way our audience consumes content”, said CNN’s senior vice president of Ad Sales Research, Development & Audience Insight, Didier Mormesse. “We’ve enjoyed considerable growth in our mobile business over the past few years and continue to invest in industry-leading initiatives and new services.”

“Although still in its infancy, mobile TV is clearly set to emerge as a popular service within the next few years,” added Jan Wäreby, the head of Ericsson’s multimedia business. “Driven by consumer appetite for the service, together with new usage patterns, mobile TV represents one of the biggest networked multimedia opportunities for cable and telecoms operators.”

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    Published by TeleClick Enterprises
    Edited by Jeremy Maddock