Rogers Wireless Has Sold “Tens of Thousands” of iPhone Devices

6:25 am on July 15, 2008 | Category: Business, Mobile Devices, Wireless, Cell Phones

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Of the million 3G iPhone sales this weekend, “tens of thousands” occurred in Canada, according to a statement by Rogers Wireless, which has a nationwide contract to sell the long-anticipated device.

“With iPhone 3G, we’ve had the best weekend sales of a handset in Rogers Wireless history,” commented Rogers’ Chief Marketing Officer, John Boynton.

Rogers upset many customers when it announced the pricing of services for the new device, which was seen as unreasonably expensive compared to similar offerings in the U.S. Shortly before launching the iPhone, the company attempted to appease customers with a cheaper, promotional data plan, and apparently managed to make friends among early buyers.

It remains to be seen, however, how long this success will continue, especially given the coming launch of the Samsung Instinct, a much-hyped competitor to the iPhone.

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    1. Rogers iPhone sales suck. Look,, the USA is only 10 times the Canadian population and they have had the iPhone for a year already.
      USA 400,000 in 3 days
      CDN 10,000 in 3 days

      10 times the population
      40 times more sales of iPhones.

      UK 250,000
      2 times the population
      25 times more sales of iPhones
      Rogers is loosing money,, plans still overpriced and market penetration is way off potential,,, their stock should TANK.

      Comment by spiritkid — July 15, 2008 #

    2. Given the marketing and brand clout of Telus and Bell not to mention expected aggressive pricing, The Instinct and new HTC Touch Diamond will certainly pull some smartphone share. The innovation through the App store and the Apple brand factor should help keep the iPhone well ahead. The primary downside being Rogers greed. Of greater challenge to the iPhone is probably going to be the upcoming Blackberrys. RIM has a great installed base of fans.

      More thoughts on the App Store effect on my blog:
      http://cell-canada.com

      Comment by GaryD — July 15, 2008 #

    3. tens of thousands… ooooo… wwooowww. That’s literally nothing, we’re talking across Canada here… maybe if they offered reasonable plans and offered a way for current subscribers a way to purchase the phone REASONABLY… and maybe if their system could handle “tens of thousands of orders”… then maybe they’d be able to say “hundreds of thousands” and be able to add that customers were happy. I haven’t talk to or heard of a single person that is actually happy with Rogers / Fido. Sure they are happy to finally have an iPhone, but they would all love to move to reliable, customer focused provider.

      Comment by Ian Wish — July 15, 2008 #

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