U.S. Teen Cell Phone Market Nears Stagnation

7:10 am on July 13, 2008 | Category: Cell Phones, Mobile Devices, Wireless

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The number of teenage (12-17) cell phone users in the United States topped 16 million at the end of last year, after growing 12% in 2007, but is now nearing saturation and won’t show much growth over the next few years, according to MultiMedia Intelligence, a market research firm.

Researchers expect America’s teen wireless market to reach 17 million subscribers by 2012, a net gain of just 1 million over current numbers.

“The teen market has been the ‘golden child’ for cellular providers in the US,” commented MultiMedia’s Chief Research Officer, Frank Dickson. “In addition to growing subscribers, teen ARPU has been growing higher than that of the overall market. Teens simply use their phones to do more, from text messaging to purchasing premium content. However, pricing pressures and teen cellular saturation are bringing an end to the teen cellular gold rush.”

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    Edited by Jeremy Maddock