Telecommunications Industry News
Nokia Hopes to Challenge BlackBerry with Microsoft Email Solution
6:10 am on September 10, 2008 | Category: Business, Email, Mobile Devices
The world’s leading handset maker, Nokia, is seeking to challenge the dominance of RIM’s popular BlackBerry smartphones in the wireless email market, by pre-installing Microsoft’s corporate email solution on Nokia devices that use the Symbian S60 operating system (43 products in total).
The addition of Microsoft Exchange ActiveSync to Eseries and Nseries phones will make Nokia more competitive in the U.S. corporate email business, but won’t necessarily be enough to rock the BlackBerry’s throne. Motorola and Palm, after all, already offer ActiveSync on their smartphones and have been unable to come close to RIM in terms of market share.
Pre-installing Microsoft’s email solution on new Nokia smartphones (or making it available through an automatic update) is undoubtedly a smart move, however, making it possible for corporate users to access ActiveSync without help from their IT department. This should make Nokia’s smartphones far more attractive to small and mid-sized businesses in particular.
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Published by TeleClick Enterprises
Edited by Jeremy Maddock
