Daily Telegraph Website Reports Early Surge in Google Android Traffic

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Daily Telegraph Website Reports Early Surge in Google Android Traffic

1:45 am on November 10, 2008 | Category: Web Services, Mobile Devices, Cell Phones, Software

Britain’s Telegraph Media Group (owner of the Daily Telegraph) has reported a surge in web traffic from Google Android-based mobile devices, suggesting that the recently-released mobile operating system is already gaining traction with consumers.

In the week after T-Mobile launched the first Android phone (in the U.S. market), Telegraph’s mobile news website received nearly 31,000 hits and over 5,000 downloads from visitors using the device.

“It’s important that the Telegraph is seen to embrace new technologies and lead the way in exploring new avenues for the provision of the latest news,” commented Paul Cheesbrough, Chief Technology Officer at Telegraph Media Group. “As people increasingly look to online platforms and their mobiles for on the move updates on what’s going on in the world today, having an insight into browsing patterns from day one in order to ensure that our site is modified to achieve maximum efficiency within Android handsets is invaluable.”

“Segmenting (early adopters of the latest technology) and identifying their behavior will give forward thinking digital businesses such as TMG access to a new resource pool, which can help them shape the way they do business in the future,” added Nick Sharp, vice president of WebTrends, which collects web analytics data for TMG.