CTV Launches Web-Based HDTV Player

6:15 am on March 20, 2009 | Category: Television, Web Services

CTV has launched its own internet-based high-definition video service, making it the first Canadian broadcaster to bring HD content to its online viewers.

CTV is testing the service by making three shows – namely Flashpoint, Corner Gas, and Malawi’s Song – available for free at http://hdbeta.ctv.ca.

“The CTV HD Beta Player allows us to raise the bar even higher in our commitment to delivering premium online content to Canadians on their terms,” said the broadcaster’s vice president of digital media, Stephan Argent. “Experimenting with this technology and incorporating the valuable feedback we receive from our audience will be an excellent learning initiative for us and provide us with significant insights as to how HD video can enhance the overall user experience.”

Beta testing of the new HD player will continue until the end of August.

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