Palm Pre Trails iPhone 3GS in Customer Satisfaction and Retention

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Palm Pre Trails iPhone 3GS in Customer Satisfaction and Retention

1:31 pm on August 19, 2009 | Category: Mobile Devices, Cell Phones

The Palm Pre smartphone is “exchanged due to problems” by 11% of consumers, according to a new survey by ChangWave Research.

The findings support the conclusion that the Pre’s return rate is higher than that of the Apple iPhone (7%), but refute previous unscientific surveys suggesting that the Pre was exchanged by as many as 40% of buyers.

Overall customer satisfaction with the Palm Pre is still considerably lower than that of the Apple iPhone with only 45% of consumers describing themselves as “very satisfied” with their purchase. Among iPhone 3GS users, the number of “very satisfied” customers is an impressive 82%.