Canadian Wireless Carriers Enable Charitable Donations via Text Messaging

4:50 pm on September 21, 2009 | Category: Messaging, Telecom Services, Wireless

mobile.jpg

Canadians have a new way to support charities via their mobile phones, thanks to a partnership between the Canadian Wireless Telecommunications Association (CWTA) and the recently-established Mobile Giving Foundation.

Users will initially be able to support Plan Canada, the Children’s Wish Foundation, Best Buddies, and Jays Care Foundation.

“We thought this was a way to help new donors be charitable. In some cases people, can only give small gifts,” explained Bernard Lord, head of the CWTA. “They don’t know how to do it and they don’t want to write a cheque for $5 or $10, but they can give $5 or $10 through their cellphone. We think it will reach mostly a younger generation, the new generation coming up, the 20s or 30s, but it could be anybody.”

The CWTA assures users than 100% of the money donated will go to the respective charity. Donations will show up on a customer’s wireless bill and tax receipts will be made available.

Related Articles:

    None Found

    1 Comment »

    RSS feed for comments on this post.

    1. Every text you make is a big donation to the phone company.

      Comment by norm — September 22, 2009 #

    Leave a comment

    XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


    Published by TeleClick Enterprises
    Edited by Jeremy Maddock