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Google Unveils GPS Navigation Feature for Android Smartphones

1:59 pm on October 28, 2009 | Category: Business, Mobile Devices, Software, Web Services

Google is seeking to add value to its Android mobile operating system with an innovative new GPS navigation feature.

Google Maps Navigation, which will be available exclusively on Android 2.0 smartphones, comes with all the features one would expect on a portable GPS device, including turn-by-turn voice instructions, 3D maps, and automatic rerouting. It also utilizes voice search, allowing users to drive safely without having to type on the device.

“With this product, Google injects itself into a new market and has the potential to cause serious pain for the existing [GPS device manufacturers], like Garmin and TomTom, while giving potential customers one more solid reason to switch to a Google-powered phone,” commented Gabriel Consulting Group analyst, Dan Olds.

The launch of Maps Navigation can also be expected to strengthen the search giant’s advertising revenues, as businesses begin to buy ad placement on Google Navigation routes.

“I can see a time down the road when a Google Navigation user on a car trip can use their phone to look for nearby restaurants and get a list customized to her taste, along with maybe an e-coupon for a big discount if they come in now. Or even the ability to order the meal over the phone and have it ready when they get there,” Olds predicted. “This is a business model that is right up Google’s alley and could be very profitable — low cost, high customer impact.”

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