Vodafone Creates SMS Symphony for Marketing Campaign

2:46 pm on October 25, 2009 | Category: Messaging, Mobile Devices, Wireless

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The New Zealand division of international cell phone giant, Vodafone, has launched an innovative new marketing campaign involving a symphony created entirely with SMS ringtones.

The project involved 1,000 mobile phones and 2,000 text messages sent in a precise sequence to duplicate Tchaikovsky’s 1812 Overture.

53 distinct ringtones were used to create the Vodafone commercial, which was uploaded to YouTube last week and has already been viewed more than 200,000 times.

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