Google Android Slow to Catch on in Western Europe

5:58 pm on December 6, 2009 | Category: Cell Phones, Mobile Devices, Software

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Mobile phone users in Western Europe still haven’t warmed up to Google’s wireless operating system, according to a recent study by the research firm, IDC.

At the end of September, 5.4% of the smartphones in the region were powered by Google Android, up from 4.2% three months earlier, but still dwarfed by market leader Symbian, which held a 48% market share.

“Consumers steer clear of Google’s OS and sell-out is below everyone’s expectations,” said IDC analyst, Francisco Jeronimo. “Consumers recognize the Google brand, but still do not understand what Android is.”

Android’s prospects could still improve, however, as leading device manufacturers seek to promote a range of new devices based on the Google software.

“The lack of devices available didn’t help to raise awareness, though this is expected to change, with more handsets from LG, Samsung, Sony Ericsson, Motorola, and other vendors hitting the market soon,” Jeronimo predicted.

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    1. So, people say they ‘don’t know what Android is’ and yet sales went up by 28%, over three months?

      Yeah, I can see why you are worried that buyers will ‘shy away’ from it. With annualized sales-growth of a mere (est.) 108%, the poor folks at Google must be freaking out.

      Comment by Justa Notherguy — December 6, 2009 #

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