Telecommunications Industry News
Postmedia Brings 10 Canadian Newspapers to Apple iPad Devices4:30 pm on December 8, 2010 | Category: Mobile Devices, Multimedia, Software, Web Services
Canada’s leading newspaper publisher, Postmedia Network, has launched Apple iPad apps for ten of its local papers.
The new software applications take advantage of the iPad’s ample screen real estate to duplicate the look and feel of a newspaper, while adding innovative features that allow users to customize and interact with content. These features include a photo gallery, built-in video player, and the ability to comment live on stories using social media tools.
“This is the latest step in our digital first strategy,” explained Postmedia’s executive vice president of digital media, Malcolm Kirk. “By combining innovative technology with our newspapersâ€™ compelling content, we are proud to invite our readers to experience the latest innovation in Canadian publishing, on iPad. The new apps also give our advertisers an opportunity to reach their target audiences in dynamic new ways.”
iPad-ready versions of the Vancouver Sun, Vancouver Province, Victoria Times Colonist, Calgary Herald, Edmonton Journal, Regina Leader-Post, Saskatoon StarPhoenix, Windsor Star, Ottawa Citizen, and Montreal Gazette are now available through the iTunes App Store. The apps are ad-sponsored and therefore available at no charge.
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Published by TeleClick Enterprises
Edited by Jeremy Maddock