Using Direct Mail Automation to Enhance Your Messaging

Direct mail software has revolutionized every business industry, and even marketing has not been untouched by the impact of direct marketing. What exactly is direct marketing or automated direct mailing?

Automating Direct Mail

Direct mail is a marketing technique in which you send out a variety of direct marketing mailers with your business information to potential customers in your local area. These mailers are sent out to prospective customers via regular postal services such as United Parcel Service and United States Postal Service. There is no physical product sent out with these mailers.

How Direct Mail Automation Helps Companies?

A direct mail marketing software automates direct marketing by automating the collection of the data from customers to determine the best way to target specific demographics of the market segment. The data collected includes name, address, date of birth and mailing address, gender, zip code, contact details, telephone number, sales tax identification number, e-mail id, and several other fields. This data is then fed into a program that determines the optimal direct marketing campaign based on the demographic data it gathers.

Direct marketing automation software then sends out the direct marketing messages to the targeted audiences with the proper wording and design. These messages are sent via post without any additional cost to the company. The software allows for the creation of marketing campaigns that target specific keywords and market segments. This ensures that you get the most out of your investment in direct marketing.

Types of Direct Mail Automation Tools

There are many different types of direct marketing automation software available to choose from. You can choose to purchase and install it yourself, or you can choose to go with a professional direct marketing software provider. There are also many companies that provide their services for free to help make your direct marketing efforts more effective. Either way, you will be able to benefit from this new technology to ensure that your marketing campaigns will work efficiently.

Direct mail is still considered the most cost effective marketing method today. It is a great way to reach customers for free, while also letting them know that you exist and giving them a taste of what is available in your company or products. Even though it is a low cost way to reach customers, direct marketing is still considered a valuable marketing tool because people tend to remember who sends out mail to them.

Direct marketing has many advantages. It allows for a high level of brand awareness, provides information to your customers on products or services, and gives them an opportunity to learn about you, your business and your offerings through word of mouth. Another advantage is that it reduces or eliminates the time needed for the mail to go to customers because of the automation of the mailing process. Direct marketing also allows for higher returns on marketing investments.

Advantages of Utilizing Direct Mail Automation:

Using automated mailing software is not only cost efficient, but it allows for increased opportunities for customers to opt-in to receive newsletters or emails and to make purchases. The automation of your direct marketing campaign will allow for better tracking of customer responses and increases your response rate, which in turn will improve your bottom line. Automated mail is a great way to improve your overall direct marketing automation capabilities, while helping you maintain the high quality customer service you desire from your clients.

If you’re running a direct mail campaign, then it’s important to keep all of the mailers you send out to customers well organized. Using the software, you can easily organize your mailers so that your employees know where to find something in the mailbox at any given moment. Most people put the postcard away when they do not need it anymore or when they have moved and no longer need to receive it.

By using the API for Direct Mail to manage direct mail marketing, you can also save money by automating your mailers so that you only send out information to the list members who have asked for it. This also allows you to concentrate on more important aspects of your business.

In closing, if you are looking to automate your direct mail campaigns, consider software that automates your mailer process, so that you only send the information you require to the people you need to. Most email systems do not allow you to create custom mailing lists and send messages to people who have requested specific items, like coupons. This can cause you to miss out on a lot of sales due to the time it takes to create these lists. By using direct mail software, you can focus on the other important aspects of your company while still achieving the results that your customers expect and deserve.

How Will Toronto SEO Services Help a Small Business Grow

If you have or are about to start a new business venture, you might have received a lot of suggestions of hiring Toronto SEO services company for online marketing. SEO helps you to get more visibility on the internet and reach a large number of potential customers. However, while you might know that SEO helps you in improving your Google rank, how exactly can a SEO Company helps a small business grow? Given below is a detailed discussion that will help you in understanding the connection between small business growth and SEO marketing.

It Brings More Traffic to Your Website

As the owner of a small business, one of your most important concerns will be to generate more leads and get more people to visit your site. This takes a lot of effort and time and the return on paid advertisements is often not worth it. SEO can save you the money as well as the time and bring more in bound traffic your way by actively looking for people who are searching for the products or services you provide.

Toronto SEO services

Beneficial in the Long Run

Unlike some other types of advertisements, for instance, those on TV, radio or print media, SEO has a much more lasting result. While a spot on the radio or TV will only give you 30 seconds and an ad in the print media will only be visible to those who buy that particular publication and turn to the page where your ad is running, SEO gives you benefits which are ongoing and will also be advantageous in the long run.

Your Site Will Be User-Friendly

SEO strategies strive to bring organic traffic your way by improving the experience of the customer when dealing with your site. One of the easiest ways to get a loyal customer base is to make sure that they don’t have any problem navigating your website. Since search engines go through the entire website when awarding ranks, SEO helps you to make the website user-friendly. By doing this, you are improving the overall experience of the customers and encouraging them to keep coming back.

The Cost is Flexible

One of the most important reasons why SEO can be used by any small business venture is the cost. Different SEO plans have different features and add-on facilities. Depending on your budget, Toronto SEO services can come up with the right package for you. The cost can be increased or decreased according to your preference.

Lastly, for the growth of any small business, it is important that the customers see it as reliable and trustworthy. By using a variety of SEO tactics, an optimization firm will make your image credible in the eyes of the customer. One reason for this is that most customers are of the opinion that those business websites that appear in the first few pages of search engine results are the best. As your image becomes more credible, your loyal customer base will grow and this will help your small business to progress.

How to share Google Contacts with Other Gmail & Google Users

Gmail is a platform that is being used for almost all of the official work nowadays. Right from offering someone a job to participating in various competitions, it has been a great medium to do so. There are a few things that might confuse some people and are generally left unanswered. One of them is sharing Google contacts with other Gmail users.

To start with, you should know that you can share contacts only with those who have the same domain name as yours. There is a delegated feature that you might use and share a Google contact with other users.

  1. Open the Google contacts
  2. Above the contact list, there’s an option as more. Click on more and a few options will pull down. You need to click on the manage delegation settings
  3. There is a box named add people, you need to click on that and enter the email addresses of the people whom you want to share your Google contacts with.
  4. Share and save the settings that you just edited. 

You might also want to view your shared contacts and here are the steps for doing so

  1. Click on the Google contacts
  2. There must be a group named as the delegated contacts group, click on that box.
  3. Under that column, that is the delegated contacts, you will be able to see all the users who have delegated their own contacts to you. You may also click on the user’s name that you wish to edit or change. 

Here are a few things that you can and can’t do

Things you can do

  1. Inviting anyone of your choice in the organization to share your contacts with and to having access to your contacts
  2. You can avoid having to make replica contacts through your Gmail account
  3. You can delete a delegated contact to a user
  4. You can edit a delegated contact to a user
  5. When you delete or edit it, it will sync with each and every contact that you have shared with other users too. 

Things you cannot do

  1. You will not be able to share contact to a user who does not have the same domain name as yours
  2. There is no choice for you to choose the contacts that you have to share. You will have to send all of the contacts under my contact to the users you select.
  3. If you create a new contact in your mobile you will not be able to edit it in the delegated contacts to your users
  4. If you wish to perform a search in your contacts, it will search among the delegated contacts only. 
  5. There is no such option for creating your own contact group that has the mails from the shared groups. 

These were some of the necessary things that you needed to know about Gmail and about sharing or delegating contacts in your Gmail to your users.

You can also try the Shared Contacts for Gmail Extension or the G-Suite Marketplace App of Share Gmail Contacts App.

Investigations of Trip and Fall or Slip and fall incidents

Falls are the world’s second major reason of natural or unintentional injury fatalities, according to the World Health Organization, and 37.3 million falls are not lucky enough to get medical attention held per year. Studying falls needs knowledge of the typical movement of walkers as how they walk the mechanics of the communication between a person’s foot and the ground they step on, and the kinds of barriers that usually render moving platforms dangerous. Slip and fall or fall inquiries are therefore interdisciplinary, incorporating expertise from civil engineering, kinesiology, physics, biomechanics, and mechanical engineering.

forensic engineers in Canada

The Typical Gait Cycle

In current homo sapiens, biomechanists from medical, kinesiology and aerospace fields have torn down the typical gait process, which has been almost the same for at best 100,000 years. The process starts and finishes with the heel of one foot hitting the floor and can be split into two stages: the stage of position during which the foot is in touch with the floor; and the stage of spin during which the foot is raised from the floor and carried through the wind. Forensic engineers can very well investigate for any kind of fall.

A more comprehensive gait process model comprises of seven phases, shown in the chart below.

The phases of the Gait Cycle are:

  • Heelstrike– This is where the foot made the first touch with the floor through the heel.
  • Flatfoot – The whole foot sole is now in touch with the floor, and the center of mass of the body is moving forward towards the planting foot.
  • Midstance – The center of mass of the body moves on the floor over the foot as the other foot lifts in the air.
  • Push off – This is when the toes lift off, starting to lift the heel of the rooted foot.
  • Acceleration – The foot starts to lift and achieve speed in the air.
  • Mid swing – This is where the foot is completely off the floor and shifts towards the center of gravity of the body.
  • Deceleration – The foot slowed down and lift down to the floor, the first heel.

As the trips and slips are the results of distinct processes, they appear to happen at distinct stages in the gait process.

forensic engineers

Fall and Slips

A slip happens when the friction between the foot and the floor is inadequate to finish the gait process usually, and the footfalls suddenly on slippery ground.  During the heel strike phase of the gait process, slips happen most often.  During a slip, the heel moves forward related to the rest of the body, resulting in the centre of mass to be shifted rearward, beginning a backward fall.

Falls and Trips

A trip happens when the foot in the moving ground comes into touch with a discontinuity or changes in altitude. Falls and trip occur most often during the gait cycle midswing stage.  As the foot moves forward, it hits a discontinuity in the moving ground, and the body performs a forward rotation, leading in the center of mass is moved forward from the ordinary upright situation, beginning to collapse forward.

5 Key Concepts about Co-working Space in 2019

Co-working has become an integral part of the contemporary corporate field, especially in Canada. Today, no more do start-ups worry about investing excess money in leasing out traditional office spaces. In fact, as soon as they find a reputed partner or co-workers to conjoin with, two or more corporates join together, to get the best of a designated budget.

However, if you’re thinking of opting for a coworking space Toronto then you need to be aware of the transformative changes over the years. However, don’t fret as this article has the answers.

coworking space

5 key Concepts of Coworking Space 2019

  1. Rapid Growth

There has been a rapid growth in Co-working spaces over the past few years on a global basis. Currently, there is an estimation of more than 13,800 co-working spaces in the world. In short, there are approximately 1.2 million co-working participants active in the globe in recent times.

As per the findings of Emergent and GCUC two of the biggest co-working service providers, the number of co-working participants is said to reach 3.8 million by the end of 2020.

  1. Flexibility is Emperor

If you’re opting for a coworking space Toronto, the first thing to remember is these companies offer shorter term leases per at various square foot. Thus, it permits tenants to decide on their specified workplace strategy without the need to worry on long term obligations.

coworking spaces toronto

This allows the room for flexibility. Further, co-working lets tenants decide upon the cost to be paid as per space used. Thus, smaller companies can pay the little amount if they are collaborating with a bigger enterprise that uses more space.

  1. Connectivity/Growth/Innovation

One of the major benefits that your enterprise will face consequent to opting for coworking space Toronto is better connectivity. Two or more business are working alongside each other, thus giving the scope of interconnection between tenants, and clients. This improves better work prospects, opens up more learning opportunities, incites innovation and promotes healthy competition.

As a result, growth is intensified and each company learns to balance out intellectual harmony thus, improving work ambiance.

  1. Design Initiates Engagement

The design is one of the best ways to initiate engagement. If you pick the correct company to merge with yours while opting for a coworking spaces Toronto, you’ll undoubtedly come up with the best design. As a result, your business will combine fun while bolstering customer interaction.

This will further contribute to developing better and more sorted formal business relations.

  1. Deflects Loneliness

Often stringent workplaces diminish the chances of human interaction. As a result, when a person works continually under pressure and boredom, the scope of enhanced creativity and productiveness dies down. This leads to apathy and dissatisfaction when it comes to working, and hampers productivity.

toronto coworking spaces

To remedy this, collaborating with a company improves workplace interaction, and opens up the scope of creative interconnection. This diminishes ennui and thus facilitates better productivity.

Well, there you have it; these 5 key concepts will help you understand the notions behind investing in a co-working space Toronto. Now, maximize your company profit, boost productivity and reach your market goals quicker by availing this smart solution.


Advantages of Having Visitor Management Software for Small Businesses

Advantages of Having Visitor Management for Small Businesses

Industrial espionage or workplace violence has become a common issue. Well, it not only threatens the security of the staffs, but also the property. Most businesses are doing away with the age-old paper-log book for signing in visitors. Instead, they are going for visitor management software, in order to protect their premises and their employees. Well, the software literally streamlines the number of visitors that visits a premise on a day-to-day basis.

Knowing About Visitor Management Software

It is automated software that manages the entry of visitors within a facility. It helps in maintaining a proper record of the visitors coming to a premise. For signing in a visitor computer is used. The receptionist scans his/ her driver’s license. Details of the visitor get saved in the database. A visitor badge with time limit is printed.

A business entity has a wide range of visitors like vendors, contractors, candidates, business associates, etc., keeping a record of them can help in providing access to them only and restricting unwanted visitors. Therefore, a visitor management software system can keep a record of every visitor and maintain the security of the building or facility.

visitor management software


Also known as visitor check-in software, it can be used for signing in and tracking visitors who visit a facility. Being digital in nature, the sign-in process becomes very fast and efficient.

Why A Business House Needs Visitor Check-in Software?

  • Professional Atmosphere

Visitor management software can offer a professional and convenient way for checking in visitors. Guests will not feel offended. Rather, it will help in creating a great image about the business house.

  • Streamlining Operations

It can handle any kind of operations or emergency situations. The system can easily manage huge influx of visitors on any day. Guests can be easily checked in while unwanted intruders can be denied entry.

  • Security

It can ensure high level of security ahead of threats or any circumstances. Only identified users are allowed to log in. On the other hand, alerts are sounded when a visitor tries to enter a restricted area.

Advantages of the Software

Saves Time

The time spent in processing the entry of the visitors gets reduced. As the automated software can scan the driver’s license and keep a record of the visitor within their database very quickly.visitor management

Improve Building Security

It can help in ensuring the safety of the building and the employees of your organization. As it quickly identifies visitors, unauthorized visitors cannot be allowed entry.


Using visitor management software can help in analyzing and tracking visitors. One can track the amount of time a visitor has spent in the building.

Increases Efficiency

It saves the time of staffs as they don’t need to register and give badges to the visitors. Using state-of-the-art infrastructure like scanners, cameras, the software effectively screens all data of the visitors. It can be used for further references in the future.


Visitor details entered on visitor management software gets stored in databases. The data stored are accurate without any sort of errors.

Read more remarkable reasons of getting a visitor management system installed!

How Managed IT services in Toronto and Technology has revolutionized businesses

It managed Services

Technology has helped develop many fields with people getting access to more information at a faster rate. The landscape of business has entirely changed with the initiation of new set of technologies. Businesses these days are incorporating technology and IT Managed service to get technical solutions which will help boost their business productivity. Having a professional IT service managing all you technology aspects of the business helps you focus more on the core processes. A top rated managed IT services Toronto company can help you with your it solutions. With the constant development and improvement on the new set of technology, four particular technologies have completely changed and revolutionized businesses.

Cloud: Cloud has changed the way people access and look data now. One of the biggest advantages of this technology is the accessibility of data. People can access to data from any part of the world at any given time. You can also share and secure private information increase more workplace collaborations in many ways.  Cloud increases the speed of collecting, analyzing, processing and implementing affective measures using the data gathered without even being at the work station. Businesses now fous on cloud data to increase work efficiency. Some of the most recommended cloud tools are Google Drive, Star Leaf and Quickbooks Onlineitap1

Mobile: With the increasing spread and availability of internet, devices tend to become smaller and more affordable. A mobile employee will give the same productivity with the added advantage of being flexible. Mobile also gives you fast and rapid access to wider consumer base. As devices tend to be smaller, mobile won’t be far from being the optimal market for all businesses. GChat is one of the recommended mobile real time talking tools while Activ Collab and Trello are used for business productivity.

Data: Data is the core principles any business runs on. Data is every important in this modern time to track your success and also to assess your improvement. With so many tools that now provide large quantity of data, it has become easier for business owners to make informed business decisions. One does need to have the right kind of knowledge to access this information and analyze critically. Some of the recommended data tools are MOZ, Google Analytics and Traccker. Hence hiring an managed IT Services Toronto becomes even more important!

Social: Social has increased the way of communicating and broadcasting you to your prospective customers. Social media plays an important role in creating your companies brand and also helps in improving a company’s credibility to a wider range of online community. Your online image and branding dictates the way people will look at your businesses. You need to make sure that you have a clean and great reputation online for people to come visit your website. Some of the recommended tools are Kuku and Hoot suite.

managed it services toronto

Technology will continue to play a big role increasing your business productivity and consumer outreach. Businesses need to stay updated with the latest trends in technology to ensure that their processes are running in the smoothest manner. You also need to ensure that all the work and data you have is secured and safe. Contact a professional managed IT company now. For more info click here!

The difference between external and internal links in SEO

SEO has changed the way businesses market their services and products. With the advent of search engine optimization it has become more competitive for all business to compete in the digital space while ensuring to stay ahead of their competitors.  Link building plays an important role when it comes to doing SEO Toronto.  It is necessary to know all the differences between internal and external link building and use it in the right way strategically in your overall online marketing plan. Every type of link has its own values and helps all business in increasing their page ranking on search engines. Having the adequate knowledge how external and internal links work will definitely enhancing your SEO campaign for your business and increase more dominance

SEO Toronto

Internal and External links: The difference

External links as the name says points the link out to an external website with an entirely separate domain. External links could be anything from a link going out to a different website or may be a link going to another of the affiliated programs. Another type of “external” links that might be coming to your site which are also known as “inbound links”.

Internal links are the links sent from your website that point to a specific page on your own domain. The best example for internal linking is the menu bar on top of each website. Each tab is internally linked to other sections of the website.

Using internal and external links for seo optimization

External links are mainly used for building visibility. Any external link coming from any other website to your content is a big boost in your rankings as well as one of the best sources of free traffic. Having external links is also a big part of the Goggles algorithm for search engines. Quality and quantity do play an important role when it comes to external link building. If the content is coming from a poor quality website, then it will have negative consequences on your website. A local SEO company can help you with your linking and search engine optimization process.

One of the best ways to promote external links coming to your website is to have rich content with many graphics. You can also offer guest post service where you can send an external from your website in an exchange of a link from that website to yours.

Internal links helps in building your SEO. When the spiders of the search engines crawl on to your website, they tend to follow links to find additional pages and content. They follow all the links on the website to archive as many relevant pages to the website possible. Internal link also form the structure of your website therefore it is good to specific tabs with categories for easy navigation.

Links are one of the many small factors in a big list of 100-200 factors that are used for ranking the website complying with Google Algorithm, Although a small part, but it still does play a significant role and needs to be optimized and ensure all links work. For help with any kind of link building, call an expert Toronto SEO company to help increase your rankings. You can read more about seo accountability and its importance on your business.


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Address: 439 University Ave 5th floor, Toronto, ON M5G 1Y8

Phone Number: (647) 955-5927