Author: Crystal Romero

Unleashing the Power of Marketing With Automated Direct Mails

It may come as a surprise that direct mail still holds a significant place in the marketing landscape. Direct mail services have evolved beyond the traditional mass-mailing approach, becoming a personalized and data-driven marketing strategy. Among the top direct mail companies, Direct mail companies have emerged as a leader in providing comprehensive direct mail services. In this blog, we will explore the benefits and versatility of direct mail marketing and delve into how Direct mail companies’ innovative solutions are reshaping the direct mail industry.

The Resilience of Direct Mail Marketing

As businesses increasingly adopt digital marketing channels, one may wonder why direct mail remains relevant. The answer lies in its unique ability to create a tangible and personalized experience for recipients. While email and online ads can be easily overlooked or marked as spam, direct mail allows companies to break through the digital noise and reach their target audience effectively.

  1. Tangible Impact: Physical mail pieces engage multiple senses, making a lasting impression on recipients. The tactile experience of holding a well-designed postcard, letter, or brochure can evoke emotions that digital content often fails to replicate.
  2. Personalization: Direct mail companies utilize customer data and advanced analytics to create highly personalized mailers. Tailoring the message and design to individual preferences fosters a sense of connection and increases the likelihood of response.
  3. Enhanced Credibility: Direct mail marketing lends an air of legitimacy to a company’s brand. It is often perceived as more trustworthy and authentic, as it requires more effort and investment than digital ads.
  4. Higher Response Rates: Studies have shown that direct mail consistently outperforms digital channels in terms of response rates and customer engagement. The targeted nature of direct mail campaigns ensures that the message reaches the right people, yielding better results.

Top Direct Mail Marketing Company

Recent tools stand out as top-notch direct mail marketing services, providing a wide range of direct mail services that cater to the diverse needs of businesses across industries. 

  1. Automated Direct Mail Solutions: Direct mail companies leverage cutting-edge technology to automate the direct mail process fully. From designing personalized mailers to printing, addressing, and mailing, their platform streamlines the entire workflow, saving time and resources for businesses.
  2. Data-Driven Personalization: Direct mail companies empower businesses to tap into customer data and create hyper-personalized direct mail campaigns. By analyzing customer preferences and behavior, they ensure that each mail piece resonates with the recipient, maximizing engagement.
  3. Multi-Channel Integration: Recognizing the power of an omnichannel approach, Direct mail companies seamlessly integrates direct mail with digital channels. This integration ensures a cohesive customer experience, reinforcing the message and increasing response rates.
  4. Comprehensive Mailing Options: Direct mail companies offers a variety of mailing options, including letters, postcards, brochures, and even packages. Their state-of-the-art facilities and strategic partnerships enable them to handle large-scale campaigns with efficiency and precision.
  5. Compliance and Security: As a direct mail marketing company, Direct mail companies place a strong emphasis on data security and compliance. They adhere to industry standards to safeguard customer information and ensure that mailing lists are up-to-date and accurate.

The Versatility of Direct Mail Services

Some automated mailing solutions are versatile and can be tailored to suit various marketing objectives and industries:

  1. Lead Generation: Direct mail can be an excellent tool for lead generation. Through targeted mailing lists and compelling content, businesses can capture the attention of potential customers and nurture them through the sales funnel.
  2. Customer Retention: Direct mail is equally effective in retaining existing customers. Sending personalized thank-you notes, exclusive offers, or loyalty rewards can strengthen the bond between a brand and its loyal clientele.
  3. Event Marketing: When promoting events, direct mail services can create a buzz and drive attendance. Invitations, save-the-dates, and event reminders can be elegantly crafted and sent to a precisely targeted audience.
  4. Product Launches: Launching a new product requires a significant marketing push. Direct mail can help generate excitement and awareness, showcasing the product’s features and benefits to a targeted audience.
  5. Surveys and Feedback: Direct mail surveys can be a valuable tool for gathering customer feedback and insights. The physical nature of direct mail can encourage higher response rates compared to online surveys.

Measuring Success in Direct Mail Marketing

Like any marketing strategy, measuring the success of direct mail campaigns is essential to refine and improve future efforts. Direct mail services offer comprehensive tracking and analytics tools that allow businesses to gauge the effectiveness of their campaigns.

  1. Response Rates: Tracking the number of responses received from a direct mail campaign helps gauge its immediate impact and attractiveness to the target audience.
  2. Conversion Rates: By monitoring the conversion rates of direct mail campaigns, businesses can assess how many recipients took the desired action, such as making a purchase or signing up for a service.
  3. Return on Investment (ROI): Analyzing the cost of a direct mail campaign relative to the revenue generated from responses provides a clear picture of its profitability.
  4. Customer Engagement: Evaluating customer engagement metrics, such as time spent engaging with a mailer or the number of pages viewed, can reveal the effectiveness of the content and design.

Conclusion

Direct mail marketing has proven its resilience in an ever-changing marketing landscape. As a top direct mail marketing company, Direct mail companies have embraced innovation and automation to offer comprehensive direct mail services that cater to businesses of all sizes and industries. With its data-driven personalization, multi-channel integration, and focus on compliance, Direct mail companies has established itself as a trusted partner in crafting successful direct mail campaigns. Embracing the tangible and personalized nature of direct mail, businesses can unlock new avenues of customer engagement and achieve remarkable results in their marketing endeavors.

Tech & Marketing News

Google monopolizes online advertising, U.S. alleges in antitrust lawsuit

The U.S. Justice Department and eight U.S. states are suing Google for allegedly monopolizing online advertising.

The complaint, filed Tuesday in Virginia, alleges that Google monopolizes key digital advertising technologies, collectively referred to as the “ad tech stack,” that website publishers depend on to sell ads and that advertisers rely on to buy ads and reach potential customers.

Owned by Alphabet Inc, Google now controls the digital tool that nearly every major website publisher uses to sell ads on their websites (publisher ad server), the states allege in a news release. It controls the dominant advertiser tool that helps millions of large and small advertisers buy ad inventory (advertiser ad network), and it controls the largest advertising exchange (ad exchange), a technology that runs real-time auctions to match buyers and sellers of online advertising.

Website publishers use ad tech tools to generate advertising revenue that supports the creation and maintenance of a vibrant open web, providing the public with unprecedented access to ideas, artistic expression, information, goods, and services, the governments said in the release. “Through this monopolization lawsuit, the Justice Department and state Attorneys General seek to restore competition in these important markets and obtain equitable and monetary relief on behalf of the American public.”

Over the past 15 years, the suit alleges, Google has engaged in a course of anticompetitive and exclusionary conduct that consisted of neutralizing or eliminating ad tech competitors through acquisitions, wielding its dominance across digital advertising markets to force more publishers and advertisers to use its products, and thwarting the ability to use competing products. “In doing so, Google cemented its dominance in tools relied on by website publishers and online advertisers, as well as the digital advertising exchange that runs ad auctions,” the governments said in the news release.

The governments are seeking “equitable relief on behalf of the American public as well as treble damages for losses sustained by federal government agencies that overpaid for web display advertising.”

The press release includes this graphic explaining how Google allegedly dominates the buying and selling of online ads:

The states allege Google’s anticompetitive conduct has included:

Acquiring Competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space;
Forcing Adoption of Google’s Tools: Locking in website publishers to its newly-acquired tools by restricting its unique, must-have advertiser demand to its ad exchange, and in turn, conditioning effective real-time access to its ad exchange on the use of its publisher ad server;
Distorting Auction Competition: Limiting real-time bidding on publisher inventory to its ad exchange, and impeding rival ad exchanges’ ability to compete on the same terms as Google’s ad exchange; and
Auction Manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies.

“Today’s complaint alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” said U.S. Attorney General Merrick Garland. “No matter the industry and no matter the company, the Justice Department will vigorously enforce our antitrust laws to protect consumers, safeguard competition, and ensure economic fairness and opportunity for all.”

This is the second U.S. government antitrust suit against Google. In 2020, the Justice Department filed a civil antitrust suit against Google for monopolizing search and search advertising, which are different markets from the digital advertising technology markets. This suit is scheduled for trial in September.

According to Politico, Google owns many of the most widely-used tools that advertisers use to place ads on websites, and that publishers use to sell the space. It also owns AdX, one of the most widely used exchanges that match advertisers and publishers in automatic auctions occurring in the milliseconds it takes to load a webpage.

The antitrust advertising suit launched today is similar to one filed against Google by the state of Texas and other states in 2020. Some parts of the Texas-led case were dismissed last year by a federal judge in Manhattan, but much of the case is continuing, Politico says.

The Chamber of Progress, a U.S. group supported by the tech industry, put out a statement decyring today’s action by the Department of Justice.

“The forthcoming lawsuit comes as Google’s market share in the ad tech industry shrinks and as economic headwinds batter the tech and advertising industries,” the statement says.

“Google’s online ad market share is now at an all-time low, and it just laid off 12,000 employees in the midst of a declining advertising market – so this DOJ case seems pretty disconnected from economic reality,” said Chamber of Progress chief executive officer Adam Kovacevich. “As the tech sector and advertising industry shed jobs, the Biden Administration should be looking for ways to support these sectors rather than undermine what’s left.”

The post Google monopolizes online advertising, U.S. alleges in antitrust lawsuit first appeared on IT World Canada.

Data Privacy Week: Some Canadian firms have ‘shortcomings’ in treating privacy, says regulator

Canadian companies still aren’t doing enough to respect the privacy of residents, the federal privacy commissioner said in an interview marking Data Privacy Week.

“In our annual report … we saw a number of instances where there are still shortcomings in terms of how privacy is considered,” Philippe Dufresne said Monday.

In particular, he cited four cases from the report for the 12-month period ending March 31, 2022:

— a joint investigation with provincial privacy officers in Quebec, Alberta, and B.C. found Tim Hortons’ mobile app inappropriately tracked and recorded its customers’ movements every few minutes of every day, even when the app was not open. The collection of what the report called “vast” amounts of location information was not proportional to the benefits the company may have hoped to gain from better-targeted promotion of its coffee and other products. Customers’ consent for collecting that data was done through “unclear, and in certain circumstances, misleading statements;”

— a Rogers Communications customer was enrolled in its Voice ID voiceprint biometric authentication program without her consent. In fact, after discovering she had been enrolled, the customer called Rogers and once again opted out of the program, only to discover that she was still in it. Rogers agreed to get express consent from individuals for this program;

— trucking firm Trimac Transportation Services Inc. had installed dash cameras in its vehicles that continuously recorded audio and video without drivers’ consent. Video and audio clips transferred to Trimac were available, with limited safeguards against unauthorized access, to more Trimac employees than necessary. The company agreed the audio recording should only be active when a driver is on-duty or driving, and to limit the availability of the recordings;

— a Quebec company authorized by the federal government to administer mandatory COVID-19 tests at the Montreal-Trudeau airport used its position to send marketing emails to 147,000 travelers it tested without their consent. The company wrongly thought it had established a “business relationship with arriving passengers and thus relied on implied consent to send email ads,” the report said.

The four examples Dufresne cited involve improperly collecting personal data without proper consent. The website of the Office of the Privacy Commissioner says that under the federal private sector privacy law known as the Personal Information Protection and Electronic Documents Act (PIPEDA), “organizations are required to obtain meaningful consent for the collection, use and disclosure of personal information. Consent is considered meaningful when individuals are provided with clear information explaining what organizations are doing with their information.”

SIDEBAR: PIPEDA applies to federally-regulated commercial firms and companies in all provinces and territories except in B.C., Alberta and Ontario. Here’s a brief outline of what businesses should and shouldn’t do.

During Privacy Week, business and IT leaders should be thinking about what they can do to create a stronger culture of privacy in the workplace and in Canadian society, Dufresne said. “When I was appointed privacy commissioner [last summer] I put forward a vision of privacy that recognizes privacy as a fundamental right, privacy in support of the public interest and Canada’s innovation and competitiveness, and privacy as an accelerator of Canadians’ trust in their institutions and their participation as digital citizens.”

“That means treating privacy as a priority,” he said, “not as an afterthought, as a mere regulatory obligation, but something that is fundamental to individuals and society.

“For organizations, that means conducting privacy impact assessments in appropriate cases to ensure privacy risks are identified and mitigated. It means asking questions and making sure that they are only collecting, using, retaining and disposing of personal information to the extent that it’s demonstrably necessary and proportional to achieving the organization’s legitimate purposes.

“It means that individuals must be properly trained within the organization so that not only do they have good policies, but they are implemented properly and followed through. It means putting up safeguards to protect information against what we are seeing more and more in terms of data breaches and increased threats. And it means leaders recognizing and putting forward a vision of privacy that treats it as a fundamental right and not as an obstacle to the pursuit of an organization’s objectives — whether it’s innovation or economic — but as an asset, something that will support and strengthen those goals and ultimately increase Canadians’ trust in organization and society.”

While Dufresne calls for privacy to be a fundamental right, that’s not what the Liberal government has proposed in its overhaul of PIPEDA, known as Bill C-27. Dufresne said he will outline his detailed opinion on the proposed legislation to Parliament. He didn’t call for amending the Charter of Rights and Freedoms, however, he did say privacy should have “special status” if there is a conflict with other interests.

The government has said that the importance of privacy protection is mentioned in the legislation’s preamble.

The post Data Privacy Week: Some Canadian firms have ‘shortcomings’ in treating privacy, says regulator first appeared on IT World Canada.

Sidebar: PIPEDA’s ‘No-go’ zones for businesses

The federal Personal Information Protection and Electronic Documents Act (PIPEDA) applies to all businesses in Canada except those in B.C., Alberta, and Quebec.

The Office of the Privacy Commissioner of Canada (OPC) notes that PIPEDA states that any collection, use, or disclosure of personal information must only be for purposes that a reasonable person would consider appropriate in the circumstances.

PIPEDA is based on 10 fair principles for the collection and use of personal data of employees, customers and partners. Three of these are, arguably, the most important:

— the knowledge and consent of the individual are required for the collection, use, or disclosure of personal information, except where inappropriate;

— the collection of personal information must be limited to what is needed for the purposes identified by the organization. Information must be collected by fair and lawful means;

— unless the individual consents otherwise or it is required by law, personal information can only be used or disclosed for the purposes for which it was collected. Personal information must only be kept as long as required to serve those purposes.

To make it clearer, the OPC says the following purposes would generally be considered inappropriate — or, what it calls no-go zones — by a reasonable person:

collecting, using, or disclosing personal information in ways that are otherwise unlawful;
profiling or categorizing individuals in a way that leads to unfair, unethical, or discriminatory treatment contrary to human rights law;
collecting, using, or disclosing personal information for purposes that are known to, or likely to, cause significant harm to the individual;
publishing personal information with the intent of charging people for its removal;
requiring employees to provide passwords to their social media accounts to employers for the purpose of employee screening; and
conducting surveillance on an individual using their own device’s audio or video functions.
The post Sidebar: PIPEDA’s ‘No-go’ zones for businesses first appeared on IT World Canada.

Federal court dismisses Competition Bureau’s appeal to block Rogers-Shaw merger

The Competition Bureau failed to convince the Federal Court of Appeal that the Competition Tribunal’s decision in favor of the Rogers-Shaw merger was legally erroneous or would lead to lessened competition.

The decision followed a three hour-long case made by the Canadian competition watchdog, arguing that the Tribunal’s decision could have been different if the Rogers-Shaw merger was scrutinized independent of the preconditional sale of Freedom Mobile to Vidéotron, leveraged as a remedy for competition concerns.

Rogers and Shaw did not have to present their arguments before the verdict was rendered.

The federal court said that the Tribunal’s decision tells us that, in competition terms, this case is far from a close one and that even if it erred in narrow legal points, “we [Federal Court] are not persuaded that the result would have been different or could have been different.”

The court added that there is no need for this case to go back to the Competition Tribunal for another decision, as this “delay, potentially substantial, could cause a transaction that is in fact pro competitive, and in the public interest, to die.”

Furthermore, the Federal court dismissed the Competition Bureau’s motion to consider TekSavvy’s appeal to the CRTC as evidence. “The fact that just days ago, but months after the divestiture became known, someone has started a proceeding before another administrative body, has nothing to do with our task to decide whether Competition Tribunal committed reversible error in making the order it did.”

The post Federal court dismisses Competition Bureau’s appeal to block Rogers-Shaw merger first appeared on IT World Canada.

Canadian tool manufacturer hit by cyber attack

A Canadian-based international manufacturer of die cast tools and car parts has been the victim of a cyber attack.

Exco Technologies said Monday that three production facilities within its Large Mould Group are recovering from a cyber incident last week.

The Toronto-headquartered company temporarily disabled some computer systems as it investigated this incident. It is in the middle of bringing these systems back online, and expects operations to be substantially restored over the next two weeks.

Shipments to customers have not and are not expected to be materially interrupted.

The statement didn’t detail the kind of attack, or whether personal or corporate data was accessed. It said independent experts have been retained to help the company in dealing with the matter.

Exco has two business segments:

— a casting and extrusion division with three business units that design, develop and manufacture tooling and related products for the aluminum die-cast and extrusion industries. It says the group is the world’s largest independent provider of tooling for these markets, operating a total of 16 tooling plants in nine countries;

— an automotive solutions group with four distinct businesses that design, develop and manufacture automotive interior trim components and assemblies for the North American and European markets. This group has operations in Canada, Mexico, and Morocco.

According to its latest financial report, the company had a profit of just under $19 million on sales of $498.9 million for the 12-month period ending Sept. 30, 2022.

“Although fuller details are yet to be disclosed about the attack on three of Exco Corp’s production facilities, current indicators point to this not being ransomware related,” said Dave Masson, director of enterprise security for Darktrace Canada. “Unfortunately, in situations like this, companies sometimes need to disable or shut down their OT systems (manufacturing/production systems) as a precaution, causing delays in their overall business process (similar to what we saw with Colonial Pipeline) which can be more disruptive than the initial attack itself.”

The post Canadian tool manufacturer hit by cyber attack first appeared on IT World Canada.

Coffee Briefing January 23 – Google Cloud announces new AI retail solutions, MyLenovo Rewards reaches one million members, Clik2Pay now on Shopify; and more

Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. Today’s Coffee Briefing is delivered by IT World Canada’s editorial team!

Missed last week’s Coffee Briefing? We’ve got you covered.

What’s new this week

Google Cloud announces new AI technologies to transform retail experience

Source: Google cloud

Google Cloud has announced new features and enhancements to its existing AI and ML-powered tools designed to revamp online and in-store shopping experiences for Canadians.

The tools are mainly focused on helping retailers better track and manage their inventory, while customers can enjoy improved product availability and a new browsing experience.

Here are the new tools announced:

Shelf checking AI solution – Built on Google Cloud’s Vertex AI vision, this tool seeks to provide retailers visibility into what their shelves look like and when and where restocks are needed. It utilizes Google’s database and images taken at various angles to enable retailers to recognize billions of products and ensure in-store shelves are well-stocked.
Update to Discovery AI – A new browse feature to help retailers upgrade their digital storefronts and deliver a dynamic and intuitive shopping experience. The tool is designed to optimize which products are shown and how, for accuracy, relevance and the likelihood of a sale.
Enhancement to Retail Search Solution – New AI-powered update that personalizes the results a customer gets when they search and browse a retailer’s website. The results are based on customers clicks, cart, past purchases, and other information, to determine shopper taste and preferences.
Recommendations AI – With page level optimization and revenue optimization features, e-commerce sites can dynamically curate personalized product recommendation panels to display to a shopper, while increasing revenue per user session on an ecommerce site. The buy-it-again model leverages a customer’s shopping history to provide personalized recommendations.

DMZ opens nominations for Women of the Year and launches Women Founders Summit

Source: The DMZ

Toronto-based startup incubator the DMZ has launched the Women Founders Summit in partnership with angel investment firm Firehood to provide enhanced startup support to women in tech.

Participants can apply by Feb. 3 for the opportunity to pitch their tech startup ideas in front of 50 angel investors on Mar. 1.

The Women Founders Summit seeks to address the disproportionate barriers to business growth that women face compared to their male counterparts.

Furthermore, the DMZ announced that the nominations for the second annual DMZ’s Women of the Year are now open. This award seeks to recognize women who are making their mark in the tech industry and driving the Canadian innovation economy. 

Nominations are open until Jan. 29; recipients will be notified in February and announced publicly on Mar. 1.

ApplyBoard reveals 2023 international education predictions

Source: ApplyBoard

Education tech platform ApplyBoard has pulled together its internal data, external research and government data encompassing international students’ patterns and trends from all over the world to reveal the 2023 international education predictions.

ApplyBoard’s 2023 top 5 international education trends:

Healthcare is poised to become the next “big” field of study in international education. Canada’s need for workers in the health care and social assistance sector has grown by 287 per cent since 2015.

Countries with the most attractive post-graduation work opportunities, including the U.K., U.S., Canada, and Australia, have attracted more international students.
Canada, U.S., and Australia will see a significant spike in EU students. Interest in the U.K. as a study destination has dwindled significantly, post-Brexit, given universities no longer offer discounted rates to EU students. 
India will overtake China as the largest international student population in the U.S., joining Canada and the U.K.. This is partly due to the Chinese government’s efforts to develop its own post-secondary education system, moving China from a top country of origin to a destination market of its own.
Universities will have more opportunities to enroll students from other countries following China’s decline. In Canada, some of those markets include Nigeria, Algeria, and Iran.

MyLenovo Rewards reaches one million loyalty members

Source: MyLenovo Awards

MyLenovo Rewards has reached one million loyalty members across the U.S. and Canada.

Created in 2018, MyLenovo Rewards gives customers points for purchases, and incentives for members to review products, answer questions, share their birthdays or other information, and provide feedback.

To celebrate this milestone, Lenovo will be hosting two special contests plus chances to earn bonus points:

Win 1M Points: Between Jan. 23 and Feb. 5, members can sign in every day and complete the poll of the day to be entered to win 1,000,000 points (C$1,000 on Lenovo.com)
Formula 1 Sweepstakes: Members will be able to redeem loyalty points for an entry into a raffle to win an all-inclusive event experience at the Formula 1 U.S. Grand Prix in Austin, TX. The first day will be free and then increase by 1,000 points each day.

Additionally, members can do the following to earn bonus points:

1,000 Points: Take the member appreciation Survey
1,000 Points: Test your knowledge on an all-things Lenovo quiz
100 Points: Watch Lenovo’s 1 million Member Celebration Video
100 Points: Complete the poll of the day
Earn 2X Rewards Sitewide Jan. 23-Feb. 5

Clik2pay partners with Shopify

Source: Retail Insider

Toronto-based payment service provider Clik2pay is now available on Shopify stores to offer direct-from-account payment options to customers.

Clik2pay provides customers with an alternative to options like credit card, cheque, or pre-authorized debits. When using Clik2pay, payments are completed safely and securely using Interac e-Transfer.

According to Clik2pay, businesses on Shopify can increase their customer base by opening online payments to Canadians who don’t have credit cards, and reduce payment processing fees by up to 50 per cent. Research data shows that more than 40 per cent of Canadians prefer to pay from their bank account.

Merchants can start with Clik2pay on Shopify in three easy steps:

Sign-up for Clik2pay online
Add the Clik2pay App on Shopify
Complete account setup by following instructions

Clik2pay features for businesses include easy-to-use APIs, end-to-end payment tracking, real-time notifications, status updates, and a complete settlement file. 

More to explore

Good news-bad news scenario for Ericsson, firm’s latest financials reveal

There was a mix of good news and alarmingly bad news in Ericsson’s Q4 2022 results, as the Swedish telecom’s revenues were up significantly from 2021, yet net profits on the quarter were down a stunning 39 per cent compared to Q4 2021.

Globalive announces plans to return to the wireless market with bid for Manitoba spectrum

Toronto-based telco Globalive has announced its plan to return to Canada’s wireless market with a bid to acquire Manitoba spectrum from defunct carrier Xplore Mobile.

Microsoft to cease sales of Windows 10 licenses

Microsoft is continuing its push for Windows 11 adoption with its quiet announcement that it will cease to sell Windows 10 licenses on Jan. 31, although the operating system will continue to be supported with security updates until Oct. 14, 2025.

Global IT spending to total over US$4 trillion in 2023: Gartner

According to the latest forecast by Gartner Inc., worldwide information technology spending is set to grow by 2.4 per cent, totaling US$4.5 trillion in 2023. This is down from Gartner’s previous quarter’s forecast of 5.1 per cent growth.

Google slashes 12,000 jobs

Sundar Pichai, chief executive officer of Alphabet, Google’s parent company, announced in a statement and in an email to U.S-based affected staff, that the company will be cutting approximately 12,000 jobs or six per cent of its workforce.

Quantum Days 2023: Creating an integrated and stronger quantum ecosystem

At Quantum Days 2023, the main players behind the C$360 million investment in the National Quantum Strategy convened in a panel to discuss the need for government support, coordinated efforts, and creating and retaining talent to advance innovation in the quantum field.

Federal funding announced to develop the quantum computer of tomorrow

Today, Prime Minister Justin Trudeau announced a $40 million investment to enable Toronto-based quantum computing company Xanadu to build and commercialize the world’s first photonics-based fault-tolerant quantum computer.

TekSavvy asks CRTC to block proposed sale of Freedom Mobile to Videotron, says it violates Telecommunications Act

TekSavvy is not backing down. The Ontario-based independent internet service provider (ISP) is asking the CRTC (Canadian Radio-television and Telecommunications Commission) to review the pre-conditional sale of Freedom Mobile to Vidéotron as part of the Rogers-Shaw C$26 billion takeover.

Channel Bytes January 20, 2023 – Microsoft announces GA of Azure OpenAI; 24-7 Intouch rebrands; Pia aiDesk for MSPs; and more

Staying informed is a constant challenge. There’s so much to do, and so little time. But we have you covered. Grab a coffee and take five while you nibble on these tidbits.

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The post Coffee Briefing January 23 – Google Cloud announces new AI retail solutions, MyLenovo Rewards reaches one million members, Clik2Pay now on Shopify; and more first appeared on IT World Canada.

Hashtag Trending Jan 24th-Hacktivist browses national security secrets, laid-off engineer claims big tech sees staff as disposable, Stanford university students use ChatGPT for final exams

A bored hacktivist browses national security secrets, a laid-off engineer says big tech giants see staff as 100% disposable and Stanford university students use ChatGPT for final exams.



 

That’s all the tech news that’s trending right now. Welcome to Hashtag Trending. It’s Tuesday, January 24th and I am your host, Ashee Pamma.

A Swiss hacker browsed an unsecured airline server and came across national security secrets, including the FBI’s ‘no fly list’, Business Insider reported. The server is hosted by CommuteAir, a regional airline that partners with United Airlines to form United Express routes. Among the host of sensitive information discovered were the files “NoFly.csv,” and “selectee.csv”, containing over 1.8 million entries including names and dates of birth of people the FBI identifies as “known or suspected terrorists” who are prevented from boarding aircraft “when flying within, to, from and over the United States. A spokesperson for the airline confirmed the authenticity of the files to Insider and said personally identifiable information belonging to employees was also found in the hack. 

Source: Business Insider

Justin Moore, an engineer said in a LinkedIn post, he was laid off through an automatic account deactivation at 3 in the morning, after 16 years at Google. Moore was one of the 12,000 people impacted by the company’s mass layoffs last week, Business Insider wrote. He added that he did not receive any prior information or communication about being let go. He stressed that layoffs as such should remind you that your work is not your life and employers, especially big, faceless giants like Google see you as 100 per cent  disposable. Moore, however, pointed out that his experience at Google had been “(largely) wonderful” and that he was proud of the work he had done around the world.

Source: Business Insider

According to an informal survey by Stanford Daily, a large number of students at Stanford University have used ChatGPT, the popular AI chatbot for their final exams. A University spokesperson confirmed that the Board of Judicial Affairs is aware of and monitoring these emerging tools. Among other districts that have cracked down on its use is the New York City’s education department that blocked the site on its networks and devices citing “concerns about negative impacts on student learning, and concerns regarding the safety and accuracy of content.

Source: Stanford Daily 

Texas-based Rice University bioengineer, Jerzy Szablowski plans to identify non-genetic drugs that can temporarily enhance the human body’s resilience to extreme cold exposure. Szablowski plans to deploy a new screening method to find drugs capable of enhancing the cold adaptation response of brown adipose tissue (BAT)  or brown fat which regulates body temperature by breaking down blood sugar and other fat molecules in a process called thermogenesis. For this project, Szablowski won the Young Faculty Award from the Defense Advanced Research Projects Agency. A drug that boosts BAT response could help first responders treat victims of hypothermia and even lower the cost of arctic exploration.

Source: Rice University News

That’s all the tech news that’s trending right now. Hashtag Trending is a part of the ITWC Podcast network. Add us to your Alexa Flash briefings or your Google Home daily briefing. Make sure to sign up for our Daily IT Wire newsletter to get all the news that matters directly in your inbox every day. Also, catch the next episode of Hashtag Tendances, our weekly Hashtag Trending episode in French, which drops every Thursday morning. If you have a suggestion or a tip, drop us a line in the comments or via email. Thank you for listening, I’m Ashee Pamma.

The post Hashtag Trending Jan 24th-Hacktivist browses national security secrets, laid-off engineer claims big tech sees staff as disposable, Stanford university students use ChatGPT for final exams first appeared on IT World Canada.

Microsoft deepens partnership with OpenAI

Today, Microsoft announced it is entering into the third phase of its partnership with artificial intelligence firm OpenAI, following investments in 2019 and 2021.

With this ‘multiyear, multibillion dollar investment’, Microsoft seeks to accelerate research and innovations in AI supercomputing.

“In this next phase of our partnership, developers and organizations across industries will have access to the best AI infrastructure, models, and toolchain with Azure to build and run their applications,” said Satya Nadella, chief executive officer at Microsoft.

This announcement comes weeks after news site Semafor reported that Microsoft was in negotiations to invest US$10 billion in OpenAI, which would bring the value of the AI firm to US$29 billion.

OpenAI, the force behind popular chatbot, ChatGPT, remains a ‘capped profit company‘, which means that returns from investments are capped past a certain point. According to Microsoft, this structure allows it to raise capital while democratizing access to AI and delivering on safety and ethics.

The two companies regularly collaborate to share and sync their lessons regarding the deployment of safe AI, and update their systems, research and practices accordingly, Open AI says.

Microsoft said it will increase its investments in the supercomputing systems, powered by Azure and built in collaboration with OpenAI, to support research and enable customers to develop and deploy AI applications at a global scale.

Microsoft and OpenAI were responsible for building one of the top five publicly disclosed supercomputers in the world in 2020, and subsequently constructing multiple AI supercomputing systems at massive scale. OpenAI has used this infrastructure to train its models, which are now deployed in Azure to power AI products like GitHub Copilot, DALL·E 2 and ChatGPT.

Azure will remain the exclusive cloud provider for all OpenAI workloads across research, API, and products.

Microsoft will also introduce new digital experiences built on OpenAI to consumer and enterprise products, including Microsoft’s Azure OpenAI service, which allows developers to build AI applications through direct access to OpenAI models backed by Azure infrastructure and tools.

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