SEO has changed the way businesses market their services and products. With the advent of search engine optimization it has become more competitive for all business to compete in the digital space while ensuring to stay ahead of their competitors. Link building plays an important role when it comes to doing SEO Toronto. It is necessary to know all the differences between internal and external link building and use it in the right way strategically in your overall online marketing plan. Every type of link has its own values and helps all business in increasing their page ranking on search engines. Having the adequate knowledge how external and internal links work will definitely enhancing your SEO campaign for your business and increase more dominance
Internal and External links: The difference
External links as the name says points the link out to an external website with an entirely separate domain. External links could be anything from a link going out to a different website or may be a link going to another of the affiliated programs. Another type of “external” links that might be coming to your site which are also known as “inbound links”.
Internal links are the links sent from your website that point to a specific page on your own domain. The best example for internal linking is the menu bar on top of each website. Each tab is internally linked to other sections of the website.
Using internal and external links
External links are mainly used for building visibility. Any external link coming from any other website to your content is a big boost in your rankings as well as one of the best sources of free traffic. Having external links is also a big part of the Goggles algorithm for search engines. Quality and quantity do play an important role when it comes to external link building. If the content is coming from a poor quality website, then it will have negative consequences on your website.
One of the best ways to promote external links coming to your website is to have rich content with many graphics. You can also offer guest post service where you can send an external from your website in an exchange of a link from that website to yours.
Internal links helps in building your SEO. When the spiders of the search engines crawl on to your website, they tend to follow links to find additional pages and content. They follow all the links on the website to archive as many relevant pages to the website possible. Internal link also form the structure of your website therefore it is good to specific tabs with categories for easy navigation.
Links are one of the many small factors in a big list of 100-200 factors that are used for ranking the website complying with Google Algorithm, Although a small part, but it still does play a significant role and needs to be optimized and ensure all links work. For help with any kind of link building, icall an expert Toronto SEO company like Edkent Media to help increase your rankings.